Founded in 2013, the Lynn University Digital Press (LUDP), part of the Lynn University Library, is dedicated to innovative publishing, to advance research and understanding in the Lynn community, and to improve engagement with scholarly knowledge. In this way we contribute to Lynn’s mission to be an agile, innovative institution of higher learning, and advance the university’s public service mission.
Specifically, the LUDP works with Lynn faculty authors to create multi-touch books for the iPad, tailored for Lynn students.
With our authors and others, we play a critical role in the teaching and learning mission of the University by developing new technologies and pedagogies in creating digital instructional materials that promote college success for students. We champion the Library's research and scholarly communication missions through publishing, distribution, and preservation of academic works.
We leverage faculty-authored works, library resources, and open-access resources to reduce student expenditures on textbooks, books, and journals.
This book is the main textbook in BUS 408: Political & Cultural Dimensions of Global Markets. It covers topics on the world’s various political systems, socioeconomic ideologies and legal systems. The main focus is on national cultures: cross-cultural communications, cross-cultural analysis, cross-cultural leadership, negotiation and conflict resolution.