Lynn University Digital Press iBooks

Since 2013, in an effort to reduce burdensome textbook costs for its students while promoting its iPad Initiative, Lynn University faculty have worked in conjunction with the Digital Press to create more than 60 Multi-touch books that are actively used throughout the curriculum, spanning first-year courses through graduate programs.

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International Marketing

Lynn University Digital Press 2020 iBook.

International Marketing, a compilation of open educational resources and Lynn Library-licensed material, discusses how organizations market goods and services internationally, and how the scope of marketing subsequently broadens as it interacts with other dimensions like national culture and countries’ political, legal, and economic systems. The text reveals how, when marketing across national boundaries, organizations must decide what it is going to sell, what markets to target, and what marketing mix (product, place, promotion, price, and people) to embrace. Course: MKT 392
The Lynn University Cookbook

Jordan Chussler 5-5-2020 iBook.

Recipes from the Families of the Lynn Community

The Lynn University Cookbook showcases the diversity and oneness of the Lynn community through a gastronomic lens. Based upon family recipes contributed by Lynn faculty and staff, the interactive book features dishes that represent five of the seven continents with cultures and cuisines spanning Appalachia, Argentina, the Ashkenazi, Colombia, Haiti and the Caribbean, Hungary, India, Iran, Ireland, Israel, Pakistan, Peru, Portugal, South Africa, and more.
The Social Impact at Lynn University: What It Means & How We Get There

Antonella Regueiro and Timea Varga 5-2020 iBook.

This highly interactive Multi-touch book serves as a resource guide to further the understanding of what social impact is and how it is embraced at Lynn University. The book includes detailed explanations of what the five pillars of social impact are, how those take shape for the Lynn community, how they can be integrated in classrooms across a variety of disciplines, and how they relate to existing and new institutional efforts designed to offer students a holistic and whole learning experience. By providing detailed explanations of each pillar, specific curricular and co-curricular examples of successful integration and a wealth of resources for students, faculty, and staff to engage in social impact demonstrate and promote the ease of social impact integration at Lynn University.
iResearch: Social Science Research Methods Made Easy

Sanne Unger, Robert P. Watson, Cristina Lucier, and Patrick J. Cooper 3-31-2020 iBook. Peer reviewed.

The Research Methods interactive book was written for students at Lynn University as well as at other universities, by four Lynn faculty members with diverse research backgrounds: a sociologist, a linguist, a psychologist, and a historian. The interactive book covers the basics of research methods, including how to read scientific articles, how to set up a valid experiment, ethical considerations, and much more. It features interactive assignments that use iPad apps and widgets, videos created by students and faculty members, review quizzes to gauge understanding, and many examples of solid research methodology.
Principles of Management and Leadership

Jeanette Francis 3-9-2020 iBook. Peer reviewed.

An introductory textbook for management students that focuses on the managerial functions of planning, organizing, leading, and controlling. Course: BUS 270
Critical Thinking

Lynn University Digital Press and Bonnie Bonincontri (0000-0001-9573-0425) 3-2020 iBook.

Course: DJC 301
Introduction to the Study of World Religions

Mark Luttio 2-3-2020 iBook. Peer reviewed.

Introduction to the Study of World Religions, by Mark Luttio, is a prolegomenon to the study of the religions of the world from a historical perspective, focusing especially on the culture and geography of each religion and their respective practices which express the essential core of each tradition. In addition to an introductory chapter on the nature of religion, and a concluding chapter on the future of religion, an examination will be made of Hinduism, Jainism, Buddhism, Confucianism, Taoism, Sikhism, Shinto, Judaism, Christianity, Islam, and New Religious Movements. Course: HUM 335
Travel Peru

Adriana Egocheaga 1-2020 iBook.

Travel Peru provides a survey of the South American country through highly interactive chapters focused on history and tradition, sites to see, signature dishes, and more. The material provides readers with an inside look at the various cultures of the country, encouraging them to immerse themselves in Peru’s heritage. Not an exhaustive text on the country, Travel Peru piques the interest of the reader just enough to inspire curiosity, adventure, and further exploration. Course: DJLC 200
Chemistry II

Mark Jackson 1-2020 iBook.

Chemistry II serves as a supplement to Chemistry I and provides an experimental exploration of fundamental concepts of chemistry. The lab activities cover topics found in the second semester of general chemistry: chromatography techniques, analysis based on stoichiometry, reactions of solids, colorimetry, oxidation-reduction of metals, acid-base chemistry and pH titrations, and kinetics and thermochemistry of combustion. Several experiments specifically build on concepts introduced in the first semester of chemistry lecture and lab (SCI 130). The goal is to equip students for subsequent science lab work in chemistry, biology, or environmental studies. The last chapter in the text is a topical review of key chemistry concepts. Course: SCI 131x
Comparative Politics

Lynn University Digital Press and Anna Krift 1-2020 iBook.

Comparative Politics is a compilation of resources aimed at building upon the foundation of political science at the 300-level by providing students with an in-depth examination of topics including political theory, development, democracy, authoritarianism, revolution, constitutional design, nationalism, race, ethnicity, and gender. A series of international case studies are provided at the conclusion of the chapters to demonstrate practical applications through an exploration of various nation-states. Course: POL 302
Business Innovation in a Digital World

Harika Rao (0000-0003-2947-6144) 1-2020 iBook.

Business Innovation in a Digital World is an enchiridion discussing innovation and entrepreneurship, explaining the process of introducing novel products or services in the market. The book is optimized to lay a foundation for the fundamentals of business for freshman students, and enlists case studies from across the globe, interactive widgets, and FAQs to engages readers throughout. Course: BUS 150
Classroom Management

Susan Saint John 1-2020 iBook.

Classroom Management encompasses all a teacher handles, from schedules to instruction to behavior and more. This interactive textbook introduces the reader to Sasha, a first-year teacher, who faces numerous obstacles and challenges that every teacher must overcome. And like Sasha, the reader will learn to understand, apply, and create various strategies, skills, and best practices focused on all aspects of classroom management that have been designed to soundly prepare educators for their futures in the profession. Course: EDU 415
Global Human Rights: An Annotated Reader

Marchéta Wright 1-2020 iBook.

Global Human Rights: An Annotated Reader offers a commentary on critical international human rights agreements beginning with the Universal Declaration on Human Rights. Organized in chronological order, each chapter places the document in historical context and reviews key elements of it. Further, taken as a whole, the book provides an analysis of the relationships between various international human rights as well as the interplay between the documents. Not intended to be exhaustive, the collection of documents and commentaries introduces the reader to foundational global human rights while exploring issues of definitions, compliance, and enforcement. Course: IRPS220
Introduction to Criminal Justice

Sindee Kerker 12-12-2019 iBook. Peer reviewed.

This iBook, replete with innovative learning tools, explores the three components of the American criminal justice system: police, courts, and corrections. Divided into ten chapters, the highly interactive text discusses a wide range of topics. Subjects like what constitutes a crime, constitutional rights, contemporary lawn enforcement issue, administration of justice, the court system, and various forms of corrections: jails, prisons, intermediate sanctions, and the juvenile justice system are explored. Recurring components of the iBook include: introductory high-profile media cases which, YouTube videos detailing various criminal justice career options (over 20), a Fact vs. Fiction section highlighting common myths and misperceptions about the criminal justice system, a Did You Know section, a summary appears at the end of each chapter, along with key terms, homework questions and Field Web Trip exercises. Course: CRJ 101
Seminar in Gender & Literature

Lynn University Digital Press and Maureen Goldstein 10-2019 iBook.

This text is a compilation of readings and videos that examine the process of gender identity from a historical, social, and psychological perspective. Philosophic and psychological readings introduce the student to an examination of their own perceptions on gender and the theories that form the bases of comprehending the various gender identities that currently exist. The material presents the concept that gender, which traditionally was perceived as binary, is actually arbitrary and therefore it neither predicts nor limits individual behavior and acceptance. Course: ENG 405
Communications, Strategies & Performance

Lynn University Digital Press 8-2019 iBook.

Communications, Strategies & Performance is a compilation of open educational resources that provides an in-depth analysis on topics ranging from public speaking to the communication process to the ethics and cultural considerations of speech and communication. Course: COM 202
Global Management: Globalization, World Economies & International Trade Theory

Jeanette Francis 2019 iBook.

Global Management: Globalization, World Economies & International Trade Theory is a compilation of resources that presents to students the theorem and practicum of global management concepts. The subject matter includes but is not limited to global and regional economic cooperation, trade policy and trade barriers, exporting/importing, international outsourcing, value disciplines, and global strategy. Course: BUS 280
Chemistry I

Mark Jackson 3-2019 iBook.

This text provides an experimental exploration of fundamental concepts of chemistry. The lab activities cover topics found in the first semester of general chemistry: measurement of mass and volume, experimental data, physical and chemical processes, mixture separation, properties of water, simple chromatography, reaction stoichiometry, copper reactions, oxidation-reduction of metals, acid-base chemistry, and examining plastics as models of polar and non-polar molecules .The goal of the textbook is to equip students for subsequent science lab work in chemistry, biology, or environmental studies. The last chapter in the text is a topical review of key chemistry concepts used in the lab experiments. Course: SCI 130x
Political, Legal, and Cultural Dimensions of Global Markets

Lynn University Digital Press and Jeanette Francis 2018 iBook.

This book is the main textbook in BUS 408: Political & Cultural Dimensions of Global Markets. It covers topics on the world’s various political systems, socioeconomic ideologies and legal systems. The main focus is on national cultures: cross-cultural communications, cross-cultural analysis, cross-cultural leadership, negotiation and conflict resolution. Course: BUS 408
Environmental Statistics

Alanna L. Lecher 8-2018 iBook.

Environmental statistics exposes students to data collection, descriptive and inferential statistics, geospatial analysis, error, modeling, and reporting of data within the environmental science and policy realm. Each topic is explored with Microsoft Excel 2016 with the Analysis ToolPak, with step by step descriptions of how to execute analyses in Excel. Course: ENV 340.
Religion & Morality: Faith and the Modern World

Mark Luttio 2018 iBook.

Religion & Morality: Faith and the Modern World, a compendium to a previous work and used in HUM 335, examines not the historical development of religion, but rather the exercise of each religion in the contemporary context of ethical dilemmas. It asks the question, does religion make people moral? Does practicing religion give one a sense of a moral compass? And, how is it that the traditional religions of Abrahamic origin claim to be forms of ethical monotheism? The truth is, in our contemporary context, there seem to be abundant examples of where this is not the case—where, in fact, religion is used as a conduit for self-serving preservation at best and as a vehicle for hatred and violence at worst. This compendium to the Introduction to the Study of World Religions puts all of this into perspective, looking at contemporary examples of where the rub between religion and the ethical dilemmas of our modern age create an intolerable friction. Author, Dr. Mark David Luttio, spent his sabbatical in Spring 2017 examining these issues as he traversed the globe, spending time in the epicenters of the world’s religions. Course: HUM 420 (Fall 2019)
Digital Marketing Strategies and Methods

Matteo Peroni Masserano and Michele Peroni Masserano 2018 iBook.

Digital Marketing Strategies and Methods providers readers with an account of marketing past and present, and delves into digital marketing techniques such as AdWords, search engine optimization (SEO), search engine marketing (SEM), social media marketing, mobile and email marketing, and others. Course: MKT 385
Modern Electronic Commerce: A Primer for Business Students

Harika Rao 2018 iBook.

Modern Electronic Commerce: A Primer for Business Students was created for BUS 255: Fundamentals of E-Business, and serves as an introduction to conducting e-commerce. The interactive textbook focuses on the basics of internet business operations and details e-commerce theories on infrastructure, presence, strategies, SEO, and law and ethics. The material is further enhanced by the inclusion of hands-on widgets, videos, and case studies that supplement the theory and practice presented in the textual content. Course: BUS 255
Spreadsheet Design and Presentation Techniques Using Excel and PowerPoint

Jeanette Francis 2017 iBook.

Spreadsheet Design and Presentation Techniques Using Excel and PowerPoint provides hands-on, step-by-step tutorials in Excel and PowerPoint. It covers topics on analyzing, presenting, formatting, and printing data for better decision-making. The section on PowerPoint prepares students to create interactive, integrated, and visually appealing infographics that can be used in academic and professional presentations. Course: CMS 400
The World We Live In: An Introduction to Geopolitics

Lynn University Digital Press 2017 iBook.

The World We Live In: An Introduction to Geopolitics is a Multi-touch workbook for POL 100: Geopolitical Affairs. The highly interactive text surveys the multiple facets of the world’s geopolitical landscape, detailing functions such as international organizations, universal human rights, economic geography, supranationalism, devolution, defense spending, terrorism, demography, food systems, and environmental decline. Course: POL 100