Lynn University Digital Press iBooks

Since 2013, in an effort to reduce burdensome textbook costs for its students while promoting its iPad Initiative, Lynn University faculty have worked in conjunction with the Digital Press to create over 40 Multi-touch books that are actively used throughout the curriculum, spanning first-year courses through graduate programs.

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Global Management: Globalization, World Economies & International Trade Theory

Jeanette Francis 2019
International Marketing

Lynn University Digital Press 2019

International Marketing, a compilation of open educational resources and Lynn Library-licensed material, discusses how organizations market goods and services internationally, and how the scope of marketing subsequently broadens as it interacts with other dimensions like national culture and countries’ political, legal, and economic systems. The text reveals how, when marketing across national boundaries, organizations must decide what it is going to sell, what markets to target, and what marketing mix (product, place, promotion, price, and people) to embrace. Course: MKT 392

Lynn University Digital Press. (2019). International marketing. Boca Raton, FL: Lynn University.
Political, Legal, and Cultural Dimensions of Global Markets

Jeanette Francis 2018

This book is the main textbook in BUS 408: Political & Cultural Dimensions of Global Markets. It covers topics on the world’s various political systems, socioeconomic ideologies and legal systems. The main focus is on national cultures: cross-cultural communications, cross-cultural analysis, cross-cultural leadership, negotiation and conflict resolution.

Francis, J. (2018). Political, legal, and cultural dimensions of global markets. Boca Raton, FL: Lynn University.
Environmental Statistics

Alanna L. Lecher 8-2018

Environmental statistics exposes students to data collection, descriptive and inferential statistics, geospatial analysis, error, modeling, and reporting of data within the environmental science and policy realm. Each topic is explored with Microsoft Excel 2016 with the Analysis ToolPak, with step by step descriptions of how to execute analyses in Excel. Course: ENV 340.

Lecher, A. (2018). Environmental statistics. Boca Raton, FL: Lynn University.
Digital Marketing Strategies and Methods

Matteo Peroni and Michele Peroni Masserano 2018

Peroni, M. & Peroni Masserano, M. (2018). Digital Marketing Strategies and Methods. Boca Raton, FL: Lynn University.
Modern Electronic Commerce: A Primer for Business Students

Harika Rao 2018

Modern Electronic Commerce: A Primer for Business Students was created for BUS 255: Fundamentals of E-Business, and serves as an introduction to conducting e-commerce. The interactive textbook focuses on the basics of internet business operations and details e-commerce theories on infrastructure, presence, strategies, SEO, and law and ethics. The material is further enhanced by the inclusion of hands-on widgets, videos, and case studies that supplement the theory and practice presented in the textual content.

Rao, H. (2018). Modern electronic commerce: A primer for business students. Boca Raton, FL: Lynn University.
Principles of Management and Leadership (3rd ed.)

Jeanette Francis 2018

An introductory textbook for management students that focuses on the managerial functions of planning, organizing, leading, and controlling. Course: BUS 270

Francis, J. (2018). Principles of management and leadership (3rd ed.). Boca Raton, FL: Lynn University.
Religion & Morality: Faith and the Modern World

Mark Luttio 2018

Religion & Morality: Faith and the Modern World, a compendium to a previous work and used in HUM 335, examines not the historical development of religion, but rather the exercise of each religion in the contemporary context of ethical dilemmas. It asks the question, does religion make people moral? Does practicing religion give one a sense of a moral compass? And, how is it that the traditional religions of Abrahamic origin claim to be forms of ethical monotheism? The truth is, in our contemporary context, there seem to be abundant examples of where this is not the case—where, in fact, religion is used as a conduit for self-serving preservation at best and as a vehicle for hatred and violence at worst. This compendium to the Introduction to the Study of World Religions puts all of this into perspective, looking at contemporary examples of where the rub between religion and the ethical dilemmas of our modern age create an intolerable friction. Author, Dr. Mark David Luttio, spent his sabbatical in Spring 2017 examining these issues as he traversed the globe, spending time in the epicenters of the world’s religions.

Luttio, M. (2018). Religion & Morality: Faith and the Modern World. Boca Raton, FL: Lynn University.
Demystifying Windows 10 and Microsoft Office 2016 Suite

Harika Rao 2017

The iBook for CMS 200 is a primer introducing the features and enhancements that Microsoft has made to its newest arsenal of its operating system, Windows 10, and its productivity suite, Office 2016. Detailing applications for both desktops and iPads, the textbook is optimized to illustrate all of the essential tools in a straightforward, simple-to-navigate, and easily understood manner. It is further enhanced by the inclusion of interactive widgets, videos, and case studies, while also including a wealth of tips and tricks that will tremendously benefit students’ work.
Language and Culture

Gary Villa, Valeria Fabj, Sanne Unger, and Timea Varga 2017

This interactive, multi-touch book is an introduction to four of the languages taught during Lynn University’s three-week Language and Culture course. The four languages covered are Russian, German, Italian, and Dutch. Each chapter deals with a different language, and is divided into three sections corresponding to the three weeks of the course. These sections are further divided into four daily lessons each. Students are introduced to writing systems, basic grammar and vocabulary, and cultural notes about the countries where the languages are spoken. Each lesson ends with a practice dialogue to prepare students to speak the language from the start, and an interactive quiz. Course: DJLC 200
Spreadsheet Design and Presentation Techniques Using Excel and PowerPoint

Jeanette Francis 2017
Strategic Management: Concepts for Businesses to Be Efficient and Effective in the Global and Competitive Marketplace

Ellen Ramsey 2017

This Multi-touch book covers the basic concepts of strategic management for MBA 690, identifying key issues surrounding businesses and management today. Along with the overview of the strategic management process, key concepts include the internal and external environment, SWOT analysis, cost leadership, corporate diversification and crisis planning. Readers will also be introduced to steps in the strategic planning process along with identifying a company's vision and mission. Also detailed are discussions on the globalizing marketplace and the impact of e-commerce and social media. The intention of this Multi-touch book is to provide a motivator for students as they apply concepts of management with their vision of how to be part of a successful company among the competition within their industry.
The World We Live In: An Introduction to Geopolitics

Lynn University Digital Press 2017

The World We Live In: An Introduction to Geopolitics is a Multi-touch workbook for POL 100: Geopolitical Affairs. The highly interactive text surveys the multiple facets of the world’s geopolitical landscape, detailing functions such as international organizations, universal human rights, economic geography, supranationalism, devolution, defense spending, terrorism, demography, food systems, and environmental decline.
Criminalistics Lab Manual

Erika Doctor 2016

The laboratory portion of the Criminalistics course (FOR 230) provides students with hands-on experience documenting crime scenes, collecting evidence, and analyzing that evidence. This manual furnishes learners with background information on the various types of evidence and methods of analysis as wells as a step-by-step guide on how to conduct said analysis. The culmination of the iBook is presented in a mock crime scene, wherein students apply the methods they have learned to an unknown scene.
Digital Photography: A Visual Guide

Ellen Stern 2016

This textbook covers all of the course material presented in Digital Photography. The iBook covers DSLR camera functions and operation, design concepts in photographing, lighting, and Adobe Photoshop post-production editing. The book also has detailed chapters on all of the projects assigned in the class. Course: GVC 165
Fundamentals of Trumpet Technique: Double Tonguing

Marc Reese 2016

The exercises found in Fundamentals of Trumpet Technique: Double Tongue Development are intended to encourage trumpeters to approach double tonguing practice in a relaxed and efficient manner. The concepts explored within will help remove frustration from practice sessions, ensure consistent improvement, and ultimately produce efficient, even double tonguing.
Introduction to the Study of World Religions

Mark Luttio and Sophia Stone 2016

Volume I, by Mark Luttio, is an introductory look at the religions of the world from a historical perspective, focusing especially on the culture and geography of each religion and their respective practices which express the essential core of each tradition. In addition to an introductory chapter on the nature of religion, and a concluding chapter on the future of religion, an examination will be made of Hinduism, Jainism, Buddhism, Confucianism, Taoism, Sikhism, Shinto, Judaism, Christianity, Islam, and New Religious Movements. Volume II, by Sophia Stone, will primarily be composed of original sacred text central to each religious tradition, with commentary on its central meaning. The focus will be philosophical nature, looking especially at the key questions in our Dialogues of Learning core curriculum—ethics, knowledge, and origins pertinent to each of the religions covered in Volume I. Course: HUM 335
iResearch: Social Science Research Methods Made Easy

Sanne Unger, Robert Watson, Cristina Lucier, and Patrick J. Cooper 2016

The Research Methods iBook was written for students at Lynn University as well as at other universities, by four Lynn faculty members with diverse research backgrounds: a sociologist, a linguist, a psychologist, and a historian. The iBook covers the basics of research methods, including how to read scientific articles, how to set up a valid experiment, ethical considerations, and much more. It features interactive assignments that use iPad apps and widgets, videos created by students and faculty members, review quizzes to gauge understanding, and many examples of solid research methodology. Course: SOC 200
Navigating Microsoft Office for the iPad Pro

Ronald Weissman 2016

The information in Navigating Microsoft Office for the iPad Pro will enable students to use their iPad Pro to complete assignments using the apps in Microsoft Office and Office 365. Using a written explanation supplemented by detailed, instructional videos and interactive components, the workbook guides learners through setting up OneDrive with folders that will enable them to complete, submit, and file assignments for all of their courses, providing an understanding of how the capacity of OneDrive will enable them to maintain documentation on each of their courses for the entirety of their learning experience at Lynn University. The text discusses best practices for working with three stalwarts of the Microsoft Office suite on the iPad Pro: Excel, PowerPoint, and Word. In addition to learning how to create folders for coursework, students will learn how to store notes and other information making them easy to access and share.
Transitioning from High School to College: An Interactive Workbook to Enhance Students’ Executive Function Skills

Shara B. Goodreau 2016

This Multi-Touch book was designed for first-year students enrolled with Lynn University's Institute for Achievement and Learning, to serve as a personal workbook aiding in their transition to Lynn University. First, the book functions as an instructional companion to enhance the executive function (EF) skills needed at the collegiate level including: time management, goal setting, metacognition, study skills, notetaking, reading, exam preparation, and reducing stress and anxiety. The chapters are a resource that students can work through and keep as a reference to go back to as needed. Self-assessments and quizzes provide students with instant feedback on EF skills and tips are provided to improve skill sets. Video vignettes from prior Lynn University students include success stories and provide positive insights and feedback for current students. At the conclusion of each chapter, checklists are provided to help students complete goals such as ADA documentation and processes, identifying resources on campus, preparing for independent life skills, and more. This The reading is self-paced, interactive, and allows a deeper dialogue to exist between the academic coach and student.
Ed.D. Program Handbook

Korynne Taylor-Dunlop 2015

The Ed.D. program’s iBook was developed as a component of the dissertation of Lynn University’s Cohort 5, touching upon the influence of the Carnegie Project on the Education Doctorate (CPED)—“a consortium of over 80 colleges and schools of education, which have committed resources to work together to undertake a critical examination of the doctorate in education (Ed.D.) through dialog, experimentation, critical feedback, and evaluation.” The handbook further discusses how Lynn’s CPED membership has molded the program, overviews the academic program's Dissertation in Practice, its progression towards completion, course descriptions, and the establishment of an electronic portfolio. The iBook is designed for potential Ed.D. candidates, to provide them with an insight of the work of scholarly practitioners at Lynn University.
Financial Reporting and Management Decisions

Jim Downey 2015

Explores the fundamental accounting principles as applied to financial statement preparation and the accounting concepts and techniques as applied to managerial planning and control of assets. The iBook serves as a study guide/workbook document that accounting students can use as a primary and secondary resource for concepts taught in the class. Topics covered: The Accounting Process, Understanding Double Entry Accounting and the T Account, The Trial Balance, Liquidity and Profitability Ratios, Inventory, Stockholders, Equity, Long Term Assets and Depreciation, Types of Cost, Cost-Volume-Profit-Analysis (Break-Even Analysis), The Budget Process, Costing and Variance Analysis. Course: ACC 205
Fundamentals in Culinary Operations

Craig Schmantowsky 2015

This iBook was designed to provide Lynn students with a foundational understanding of fundamental culinary terms, techniques, and recipes. Highly visual, with infographics, photographic illustration, and incorporated videos on technique, Fundamentals in Culinary Operations puts a 21st century spin on the traditional cookbook or culinary textbook, and allows the students to visualize what the text and chef will instruct. Course: Culinary Lab
Human Anatomy & Physiology Laboratory Manual

Daniel Ceccoli 2015

The laboratory portion of the Human Anatomy and Physiology course is an integral part of the education in anatomy and physiology. The lab manual iBook presents the basic anatomical structures of the human body in a self-instructional manner. The purpose of this approach is to encourage the students to think for themselves, do for themselves, take the initiative, and be responsible for their own learning. Therefore, the lab manual iBook follows the systems approach introduced in the textbook. The manual engages students in activities that are defined as pre-lab, in-lab and post-lab, all the while challenging the students to use their lab experiences to enhance their knowledge of human anatomy and physiology. Course: SCI 260
Introduction to Criminal Justice

Sindee Kerker 2015

This iBook, replete with innovative learning tools, explores the three components of the American criminal justice system: police, courts, and corrections. Divided into ten chapters, the highly interactive text discusses a wide range of topics. Subjects like what constitutes a crime, constitutional rights, contemporary lawn enforcement issue, administration of justice, the court system, and various forms of corrections: jails, prisons, intermediate sanctions, and the juvenile justice system are explored. Recurring components of the iBook include: introductory high-profile media cases which, YouTube videos detailing various criminal justice career options (over 20), a Fact vs. Fiction section highlighting common myths and misperceptions about the criminal justice system, a Did You Know section, a summary appears at the end of each chapter, along with key terms, homework questions and Field Web Trip exercises. Course: CRJ 101