Since 2013, in an effort to reduce burdensome textbook costs for its students while promoting its iPad Initiative, Lynn University faculty have worked in conjunction with the Digital Press to create more than 60 Multi-touch books that are actively used throughout the curriculum, spanning first-year courses through graduate programs.
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Strategic Management: Concepts for Businesses to Be Efficient and Effective in the Global and Competitive Marketplace
Ellen Ramsey 2017 iBook (Restricted).
This Multi-touch book covers the basic concepts of strategic management for MBA 690, identifying key issues surrounding businesses and management today. Along with the overview of the strategic management process, key concepts include the internal and external environment, SWOT analysis, cost leadership, corporate diversification and crisis planning. Readers will also be introduced to steps in the strategic planning process along with identifying a company's vision and mission. Also detailed are discussions on the globalizing marketplace and the impact of e-commerce and social media. The intention of this Multi-touch book is to provide a motivator for students as they apply concepts of management with their vision of how to be part of a successful company among the competition within their industry. Course: MBA 690
APA 7 Citation:
Ramsey, E. (2017). Strategic management: Concepts for businesses to be efficient and effective in the global and competitive marketplace. Lynn University Digital Press. https://spiral.lynn.edu/ludp/34/ -
Demystifying Windows 10 and Microsoft Office 2016 Suite
Harika Rao 2017 iBook (Restricted).
The Multi-Touch Book for CMS 200 is a primer introducing the features and enhancements that Microsoft has made to its newest arsenal of its operating system, Windows 10, and its productivity suite, Office 2016. Detailing applications for both desktops and iPads, the textbook is optimized to illustrate all of the essential tools in a straightforward, simple-to-navigate, and easily understood manner. It is further enhanced by the inclusion of interactive widgets, videos, and case studies, while also including a wealth of tips and tricks that will tremendously benefit students’ work. Course: CMS 200
APA 7 Citation:
Rao, H. (2017). Demystifying Windows 10 and Microsoft Office 2016 Suite. Lynn University Digital Press. https://spiral.lynn.edu/ludp/12/ -
Language and Culture
Gary Villa, Valeria Fabj, Sanne Unger, and Timea Varga 2017 iBook (Restricted).
This interactive, multi-touch book is an introduction to four of the languages taught during Lynn University’s three-week Language and Culture course. The four languages covered are Russian, German, Italian, and Dutch. Each chapter deals with a different language, and is divided into three sections corresponding to the three weeks of the course. These sections are further divided into four daily lessons each. Students are introduced to writing systems, basic grammar and vocabulary, and cultural notes about the countries where the languages are spoken. Each lesson ends with a practice dialogue to prepare students to speak the language from the start, and an interactive quiz. Course: DJLC 200
APA 7 Citation:
Villa, G., Fabj, V., Unger, S., & Varga, T. (2017). Language and culture. Lynn University Digital Press. https://spiral.lynn.edu/ludp/26/ -
Introduction to Fashion and Retail
Lisa Dandeo 2016 iBook (Restricted).
This marketing Multi-Touch Book gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101
APA 7 Citation:
Dandeo, L. (2016). Introduction to fashion and retail. Lynn University Digital Press. https://spiral.lynn.edu/ludp/21/ -
Criminalistics Lab Manual
Erika L. Doctor 2016 iBook (Restricted).
The laboratory portion of the Criminalistics course (FOR 230) provides students with hands-on experience documenting crime scenes, collecting evidence, and analyzing that evidence. This manual furnishes learners with background information on the various types of evidence and methods of analysis as wells as a step-by-step guide on how to conduct said analysis. The culmination of the Multi-Touch Book is presented in a mock crime scene, wherein students apply the methods they have learned to an unknown scene. Course: FOR 230
APA 7 Citation:
Doctor, E. L. (2016). Criminalistics lab manual. Lynn University Digital Press. https://spiral.lynn.edu/ludp/11/ -
Transitioning from High School to College: An Interactive Workbook to Enhance Students’ Executive Function Skills
Shara B. Goudreau 2016 iBook (Restricted).
This Multi-Touch book was designed for first-year students enrolled with Lynn University's Institute for Achievement and Learning, to serve as a personal workbook aiding in their transition to Lynn University. First, the book functions as an instructional companion to enhance the executive function (EF) skills needed at the collegiate level including: time management, goal setting, metacognition, study skills, notetaking, reading, exam preparation, and reducing stress and anxiety. The chapters are a resource that students can work through and keep as a reference to go back to as needed. Self-assessments and quizzes provide students with instant feedback on EF skills and tips are provided to improve skill sets. Video vignettes from prior Lynn University students include success stories and provide positive insights and feedback for current students. At the conclusion of each chapter, checklists are provided to help students complete goals such as ADA documentation and processes, identifying resources on campus, preparing for independent life skills, and more. This The reading is self-paced, interactive, and allows a deeper dialogue to exist between the academic coach and student.
APA 7 Citation:
Goudreau, S. (Ed.) (2016). Transitioning from high school to college: An interactive workbook to enhance students’ executive function skills. Lynn University Digital Press. https://spiral.lynn.edu/ludp35/ -
Fundamentals of Trumpet Technique: Double Tonguing
Marc Reese 2016 iBook (Restricted).
The exercises found in Fundamentals of Trumpet Technique: Double Tongue Development are intended to encourage trumpeters to approach double tonguing practice in a relaxed and efficient manner. The concepts explored within will help remove frustration from practice sessions, ensure consistent improvement, and ultimately produce efficient, even double tonguing. Courses: MUS 201/401/501/601
APA 7 Citation:
Reese, M. (2016). Fundamentals of trumpet technique: Double tonguing. Lynn University Digital Press. https://spiral.lynn.edu/ludp/17/ -
Digital Photography: A Visual Guide
Ellen Stern 2016 iBook (Restricted).
This textbook covers all of the course material presented in Digital Photography. The Multi-Touch Book covers DSLR camera functions and operation, design concepts in photographing, lighting, and Adobe Photoshop post-production editing. The book also has detailed chapters on all of the projects assigned in the class. Course: GVC 165
APA 7 Citation:
Stern, E. (2016). Digital photography: A visual guide. Lynn University Digital Press. https://spiral.lynn.edu/ludp/13/ -
Navigating Microsoft Office for the iPad Pro
Ronald Weissman 2016 iBook (Restricted).
The information in Navigating Microsoft Office for the iPad Pro will enable students to use their iPad Pro to complete assignments using the apps in Microsoft Office and Office 365. Using a written explanation supplemented by detailed, instructional videos and interactive components, the workbook guides learners through setting up OneDrive with folders that will enable them to complete, submit, and file assignments for all of their courses, providing an understanding of how the capacity of OneDrive will enable them to maintain documentation on each of their courses for the entirety of their learning experience at Lynn University. The text discusses best practices for working with three stalwarts of the Microsoft Office suite on the iPad Pro: Excel, PowerPoint, and Word. In addition to learning how to create folders for coursework, students will learn how to store notes and other information making them easy to access and share.
APA 7 Citation:
Weissman, R. (2016). Navigating Microsoft Office for the iPad Pro. Lynn University Digital Press. https://spiral.lynn.edu/ludp/27/ -
Sports Marketing: Theory in Practice
Chad Barr and Rocco Porreca 2015 iBook (Restricted).
Connecting with the sport consumer has never been more challenging that it is today. In a crowded marketplace, effective campaigns must speak to a specific audience while delivering mass appeal. Sports Marketing: Theory in Practice addresses key marketing components, paired with engaging practical assignments. Strategic homework assignments are embedded within each chapter, providing the framework for the reader’s complete marketing plan. The Multi-Touch Book introduces and outlines a new product’s marketing plan, from inception to pitch, by using relevant practical examples from the sporting world, challenging readers to do the same. Course: MKT 376
APA 7 Citation:
Barr, C. & Porreca, R. (2015). Sports marketing: Theory in practice. Lynn University Digital Press. https://spiral.lynn.edu/ludp/32/ -
New Media: Trump or Triumph
Carmeta Blake 2015 iBook (Restricted).
Explores the dynamics that traditional media, as we have known it historically, may be challenged by the exponential development of communication media technologies which have directly contributed to the phenomenon of 'new media.' The chapters encourage conversation about early development of traditional media, such as newspapers, radio, and television, as well as the thought-provoking idea of whether traditional media will succeed against the backdrop of ever-evolving new media. At the same time, it describes the tremendous convergence taking place that may make some feel that traditional media will not succumb but will prevail, even as 'new media' does trump in certain circumstances when it comes to some instantaneous events in local and world news. Additionally, the Multi-Touch Book gives practical examples of how this phenomenon of new media is being played out in mass. Courses: COM 305 & 336
APA 7 Citation:
Blake, C. (2015). New media: Trump or triumph? Lynn University Digital Press. https://spiral.lynn.edu/ludp/28/ -
Scientific Literacy: Science Lab (300 Level)
Mark Jackson 2015 iBook (Restricted).
What are the chemical principles that allow your body to work? We are each made of millions of living cells composed of thousands of compounds that are in a perpetual state of chemical action. These processes give a living organism, a living machine. What are the key chemical components in the body? How does nutrition fit with how the body works? Why do you need energy? How do you fix problems when the body breaks, and how do poisons interfere with the natural processes? Our chemical machine needs chemicals to stay healthy, but misuse can lead to dysfunction. This Multi-Touch Book contains course activities including simple experiments and projects that explore the science of life, nutrition, medicines, and poisons. DSL 300
APA 7 Citation:
Jackson, M. (2015). Scientific literacy: Science lab (300 level). Lynn University Digital Press. https://spiral.lynn.edu/ludp/55/ -
Scientific Literacy: The Chemical Machine (300 Level)
Mark Jackson 2015 iBook (Restricted).
Every day you encounter chemistry, but it may be camouflaged as a vitamin pill or hamburger. What are the chemical principles that allow your body to work? This Multi-Touch Book contains lab exercises that allow you to explore the chemistry of food, household products, and mixtures found in inks and plants. Chemistry is an experimental science. It makes a lot more sense when you can see chemicals in action. DSL 300
APA 7 Citation:
Jackson, M. (2015). Scientific literacy: The chemical machine (300 level). Lynn University Digital Press. https://spiral.lynn.edu/ludp/54/ -
iPulse Policies and Style Guide
Stefanie Powers 2015 iBook (Restricted).
This Multi-Touch Book manual provides an overview of newsroom policies and procedures, and additionally offers a comprehensive summary of specific writing and broadcast guidelines. The iPulse staff is expected to be familiar with and comply with all provisions of the document as students that produce and publish iPulse, television and radio news stories, and related advertising content. The Multi-Touch Book will be used by students enrolled Applied Media and Advanced Multimedia Journalism, which are required core courses for all students in the College of International Communication. Courses: COM 310 and COM 314
APA 7 Citation:
Powers, S. (2015). iPulse: The daily heartbeat of Lynn University, policies & style guide. Lynn University Digital Press. https://spiral.lynn.edu/ludp/24/ -
Fundamentals in Culinary Operations
Craig Schmantowsky 2015 iBook (Restricted).
This Multi-Touch Book was designed to provide Lynn students with a foundational understanding of fundamental culinary terms, techniques, and recipes. Highly visual, with infographics, photographic illustration, and incorporated videos on technique, Fundamentals in Culinary Operations puts a 21st century spin on the traditional cookbook or culinary textbook, and allows the students to visualize what the text and chef will instruct. Course: Culinary Lab - HA 261
APA 7 Citation:
Schmantowsky, C. (2015). Fundamentals of culinary operations. Lynn University Digital Press. https://spiral.lynn.edu/ludp/16/ -
Belief and Reason: Analysis of Characters (300 Level)
Carrie Simpson 2015 iBook (Restricted).
This book introduces students to script analysis of dramatic and comedic plays. Through the exploration of character development, playwright's intentions, and simple dramaturgy students will learn skills necessary to break down a play and complete a full analysis of characters and plot. This book will also serve as a guide as students read selected plays. The chapters provide a background of pertinent information about the playwrights, setting and time period of the play, as well as introductions to themes and motifs in the plays to be read throughout the semester. DBR 300
APA 7 Citation:
Simpson, C. (2015). Belief and reason: Analysis of characters (300 level). Lynn University Digital Press. https://spiral.lynn.edu/ludp/53/ -
Ed.D. Program Handbook
Korynne Taylor-Dunlop 2015 iBook (Restricted).
The Ed.D. program’s Multi-Touch Book was developed as a component of the dissertation of Lynn University’s Cohort 5, touching upon the influence of the Carnegie Project on the Education Doctorate (CPED)—“a consortium of over 80 colleges and schools of education, which have committed resources to work together to undertake a critical examination of the doctorate in education (Ed.D.) through dialog, experimentation, critical feedback, and evaluation.” The handbook further discusses how Lynn’s CPED membership has molded the program, overviews the academic program's Dissertation in Practice, its progression towards completion, course descriptions, and the establishment of an electronic portfolio. The Multi-Touch Book is designed for potential Ed.D. candidates, to provide them with an insight of the work of scholarly practitioners at Lynn University.
APA 7 Citation:
Taylor-Dunlop, K. (2015). Ed.D. program handbook. Lynn University Digital Press. https://spiral.lynn.edu/ludp/14/ -
Business Analytics: Communicating with Numbers
Joseph Ingles 2014 iBook (Restricted).
Business Analytics: Communicating with Numbers discusses transforming the world’s wealth of data into useful information, and then making informed business decisions based on that data. This Multi-Touch Book introduces the concepts, tools, and techniques used to find, sort, and process data, and to then present it in a useful fashion. By using a teach-by-example approach and a student-friendly writing style, this text helps students develop their skills and start down the path to becoming both consumers and producers of business information. Course: BUS 222
APA 7 Citation:
Ingles, J. (2014). Business analytics: Communicating with numbers. Lynn University Digital Press. https://spiral.lynn.edu/ludp/10/ -
Introduction to Marketing Theories & Methods
Matteo Peroni 2014 iBook (Restricted).
The Multi-Touch Book touches upon the history, theories, strategies, and upcoming practices of the marketing field. The Multi-Touch Book is written and built for a small-enrollment, modern, dynamic classroom environment, with emphasis on instructor-students interaction rather than traditional lecturing methods. Each chapter is purposely set up so as the student advances through the course, he or she is gradually building a potential marketing plan. The Multi-Touch Book is structured and written with the student in mind, and will provide enough theoretical and practical insight to assist business students in becoming enthusiastic about the marketing field, while designing a well-founded marketing plan for something innovative to offer to the world. Course: MKT 250
APA 7 Citation:
Peroni, M. (2014). Introduction to marketing theories and methods: History, principles, strategies, and future practices of the marketing field. Lynn University Digital Press. https://spiral.lynn.edu/ludp/22/ -
Principles of Economics
Farideh Farazmand 2013 iBook (Restricted).
Introduces the traditional analytic framework of economics. Its purpose is twofold: (1) to render theory and analysis of consumer and firm behaviors in market place with a microeconomic approach, and (2) to relate the micro units at aggregate level to analyze the macro performance of the economy and the policy implications. The theoretical foundations have been applied and related to real life examples. Course: BUS 180
APA 7 Citation:
Farazmand, F. (2013). Principles of economics. Lynn University Digital Press. https://spiral.lynn.edu/ludp/29/
