Lynn University Digital Press iBooks

Since 2013, in an effort to reduce burdensome textbook costs for its students while promoting its iPad Initiative, Lynn University faculty have worked in conjunction with the Digital Press to create over 40 Multi-touch books that are actively used throughout the curriculum, spanning first-year courses through graduate programs.

Printing is not supported at the primary Gallery Thumbnail page. Please first navigate to a specific Image before printing.

Human Anatomy & Physiology Laboratory Manual

Daniel Ceccoli 2015

The laboratory portion of the Human Anatomy and Physiology course is an integral part of the education in anatomy and physiology. The lab manual iBook presents the basic anatomical structures of the human body in a self-instructional manner. The purpose of this approach is to encourage the students to think for themselves, do for themselves, take the initiative, and be responsible for their own learning. Therefore, the lab manual iBook follows the systems approach introduced in the textbook. The manual engages students in activities that are defined as pre-lab, in-lab and post-lab, all the while challenging the students to use their lab experiences to enhance their knowledge of human anatomy and physiology. Course: SCI 260

Ceccoli, D. (2015). Human anatomy & physiology laboratory manual. Boca Raton, FL: Lynn University Digital Press.
Introduction to Criminal Justice

Sindee Kerker 2015

This iBook, replete with innovative learning tools, explores the three components of the American criminal justice system: police, courts, and corrections. Divided into ten chapters, the highly interactive text discusses a wide range of topics. Subjects like what constitutes a crime, constitutional rights, contemporary lawn enforcement issue, administration of justice, the court system, and various forms of corrections: jails, prisons, intermediate sanctions, and the juvenile justice system are explored. Recurring components of the iBook include: introductory high-profile media cases which, YouTube videos detailing various criminal justice career options (over 20), a Fact vs. Fiction section highlighting common myths and misperceptions about the criminal justice system, a Did You Know section, a summary appears at the end of each chapter, along with key terms, homework questions and Field Web Trip exercises. Course: CRJ 101

Kerker, S. (2015). Introduction to criminal justice. Boca Raton, FL: Lynn University Digital Press.
iPulse Policies and Style Guide

Stefanie Powers 2015

This iBook manual provides an overview of newsroom policies and procedures, and additionally offers a comprehensive summary of specific writing and broadcast guidelines. The iPulse staff is expected to be familiar with and comply with all provisions of the document as students that produce and publish iPulse, television and radio news stories, and related advertising content. The iBook will be used by students enrolled Applied Media and Advanced Multimedia Journalism, which are required core courses for all students in the College of International Communication. Courses: COM 310 and COM 314

Powers, S. (2015). iPulse: The daily heartbeat of Lynn University, policies & style guide. Boca Raton, FL: Lynn University Digital Press.
New Media: Trump or Triumph

Carmeta Blake 2015

Explores the dynamics that traditional media, as we have known it historically, may be challenged by the exponential development of communication media technologies which have directly contributed to the phenomenon of 'new media.' The chapters encourage conversation about early development of traditional media, such as newspapers, radio, and television, as well as the thought-provoking idea of whether traditional media will succeed against the backdrop of ever-evolving new media. At the same time, it describes the tremendous convergence taking place that may make some feel that traditional media will not succumb but will prevail, even as 'new media' does trump in certain circumstances when it comes to some instantaneous events in local and world news. Additionally, the iBook gives practical examples of how this phenomenon of new media is being played out in mass. Courses: COM 305 & 336

Blake, C. (2015). New media: Trump or triumph? Boca Raton, FL: Lynn University Digital Press.
Sports Marketing: Theory in Practice

Chad Barr and Rocco Porreca 2015

Connecting with the sport consumer has never been more challenging that it is today. In a crowded marketplace, effective campaigns must speak to a specific audience while delivering mass appeal. Sports Marketing: Theory in Practice addresses key marketing components, paired with engaging practical assignments. Strategic homework assignments are embedded within each chapter, providing the framework for the reader’s complete marketing plan. The iBook introduces and outlines a new product’s marketing plan, from inception to pitch, by using relevant practical examples from the sporting world, challenging readers to do the same. Course: MKT 376

Barr, C. & Porreca, R. (2015). Sports marketing: Theory in practice. Boca Raton, FL: Lynn University Digital Press.
Business Analytics: Communicating with Numbers

Joseph Ingles 2014

Course: BUS 222

Ingles, J. (2014). Business analytics: Communicating with numbers. Boca Raton, FL: Lynn University Digital Press.
Introduction to Education

Priscilla Boerger 2014

Course: EDU 101

Boerger, P. (2014). Introduction to education. Boca Raton, FL: Lynn University Digital Press.
Introduction to Fashion and Retail

Lisa Dandeo 2014

This marketing iBook gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101

Dandeo, L. (2014). Introduction to fashion and retail. Boca Raton, FL: Lynn University Digital Press.
Introduction to Marketing Theories & Methods

Matteo Peroni Masserano 2014

The iBook touches upon the history, theories, strategies, and upcoming practices of the marketing field. The iBook is written and built for a small-enrollment, modern, dynamic classroom environment, with emphasis on instructor-students interaction rather than traditional lecturing methods. Each chapter is purposely set up so as the student advances through the course, he or she is gradually building a potential marketing plan. The iBook is structured and written with the student in mind, and will provide enough theoretical and practical insight to assist business students in becoming enthusiastic about the marketing field, while designing a well-founded marketing plan for something innovative to offer to the world. Course: MKT 250

Peroni Masserano, M. (2014). Introduction to marketing theories and methods: History, principles, strategies, and future practices of the marketing field. Boca Raton, FL: Lynn University Digital Press.
Private Pilot Theory

Lynn University School of Aeronautics 2014

Lynn University School of Aeronautics. (2014) Private Pilot Theory. Boca Raton, FL: Lynn University Digital Press.
Professional Communication

Harry Murphy 2014

This iBook is intended to outline various methods of communication and presentation. It has been specifically designed to follow the structure and syllabus of the aforementioned courses. It should be considered a living text that can be edited periodically to update, in order to stay current within the present nature of the communications field. Courses: COM 202 & COM 575.

Murphy, H. (2015). Professional communication. Boca Raton, FL: Lynn University Digital Press.
Principles of Economics

Farideh Farazmand 2013

Introduces the traditional analytic framework of economics. Its purpose is twofold: (1) to render theory and analysis of consumer and firm behaviors in market place with a microeconomic approach, and (2) to relate the micro units at aggregate level to analyze the macro performance of the economy and the policy implications. The theoretical foundations have been applied and related to real life examples. Course: BUS 180

Farazmand, F. (2013). Principles of economics. Boca Raton, FL: Lynn University Digital Press.