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Description
Digital Marketing Strategies and Methods providers readers with an account of marketing past and present, and delves into digital marketing techniques such as AdWords, search engine optimization (SEO), search engine marketing (SEM), social media marketing, mobile and email marketing, and others. Course: MKT 385
Publication Date
2018
Document Type
iBook (Restricted)
Publisher
Lynn University Digital Press
City
Boca Raton, FL
Department
College of Business and Management
Format
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.
APA 7 Citation
Peroni, M. & Peroni, M. (2018). Digital Marketing Strategies and Methods. Lynn University Digital Press.
