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Description
Modern Electronic Commerce: A Primer for Business Students was created for BUS 255: Fundamentals of E-Business, and serves as an introduction to conducting e-commerce. The interactive textbook focuses on the basics of internet business operations and details e-commerce theories on infrastructure, presence, strategies, SEO, and law and ethics. The material is further enhanced by the inclusion of hands-on widgets, videos, and case studies that supplement the theory and practice presented in the textual content. Course: BUS 255
Publication Date
2018
Document Type
iBook
Publisher
Lynn University Digital Press
City
Boca Raton, FL
Department
College of Business and Management
Format
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks. The book is open to the public.
The supplemental file is the PDF version of the multi-touch book. PDF versions do not have the full content of the multi-touch books and are not ADA-compliant. Students who need accommodations, please contact the Student Accessibility Services Office, at 561-237-7028 or email ada@lynn.edu.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
APA 7 Citation
Rao, H. (2018). Modern electronic commerce: A primer for business students. Lynn University Digital Press. https://spiral.lynn.edu/ludp/8/
