Files
Download Book (145.9 MB)
Description
Modern Electronic Commerce: A Primer for Business Students was created for BUS 255: Fundamentals of E-Business, and serves as an introduction to conducting e-commerce. The interactive textbook focuses on the basics of internet business operations and details e-commerce theories on infrastructure, presence, strategies, SEO, and law and ethics. The material is further enhanced by the inclusion of hands-on widgets, videos, and case studies that supplement the theory and practice presented in the textual content. Course: BUS 255
Publication Date
2018
Document Type
iBook (Restricted)
Publisher
Lynn University Digital Press
City
Boca Raton, FL
Department
College of Business and Management
Format
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.
APA 7 Citation
Rao, H. (2018). Modern electronic commerce: A primer for business students. Lynn University Digital Press.
