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Description
Business Innovation in a Digital World is an enchiridion discussing innovation and entrepreneurship, explaining the process of introducing novel products or services in the market. The book is optimized to lay a foundation for the fundamentals of business for freshman students, and enlists case studies from across the globe, interactive widgets, and FAQs to engages readers throughout. Course: BUS 150
Publication Date
1-2020
Document Type
iBook
Publisher
Lynn University Digital Press
City
Boca Raton, FL
Disciplines
Business
Department
College of Business and Management
Format
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks. The book is open to the public.
The supplemental file is the PDF version of the multi-touch book. PDF versions do not have the full content of the multi-touch books and are not ADA-compliant. Students who need accommodations, please contact the Student Accessibility Services Office, at 561-237-7028 or email ada@lynn.edu.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Peer Reviewed
1
APA 7 Citation
Rao, H. (2020). Business innovation in a digital world. Lynn University Digital Press. https://spiral.lynn.edu/ludp/43/
