Files
Download Book (61.1 MB)
Description
This marketing multi-touch book gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101
Publication Date
2016
Document Type
iBook (Restricted)
Publisher
Lynn University Digital Press
City
Boca Raton, FL
Department
College of Business and Management
Format
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks. The book is only accessible to active Lynn faculty, staff, and students.
For the PDF version of this book, please email the Lynn Library.
APA 7 Citation
Dandeo, L. (2016). Introduction to fashion and retail. Lynn University Digital Press. https://spiral.lynn.edu/ludp/21/
