Description
This marketing iBook gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101
Publication Date
2016
Document Type
iBook (Restricted)
Publisher
Lynn University Digital Press
City
Boca Raton, FL
Department
College of Business and Management
Format
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.
The supplementary file is a PDF version of the iBook. PLEASE NOTE: PDF versions do not have the full content of the iBook and are not ADA compliant. Students who need accommodations, please contact the Student Accessibility Services office, at 561-237-7028 or email ada@lynn.edu.
APA 7 Citation
Dandeo, L. (2016). Introduction to fashion and retail. Lynn University Digital Press.
