Modern Electronic Commerce: A Primer for Business Students

Title

Modern Electronic Commerce: A Primer for Business Students

Files

Description

Modern Electronic Commerce: A Primer for Business Students was created for BUS 255: Fundamentals of E-Business, and serves as an introduction to conducting e-commerce. The interactive textbook focuses on the basics of internet business operations and details e-commerce theories on infrastructure, presence, strategies, SEO, and law and ethics. The material is further enhanced by the inclusion of hands-on widgets, videos, and case studies that supplement the theory and practice presented in the textual content.

Publication Date

2018

Publisher

Lynn University

City

Boca Raton

Department

College of Business and Management

APA Citation

Rao, H. (2018). Modern electronic commerce: A primer for business students. Boca Raton, FL: Lynn University.

Modern Electronic Commerce: A Primer for Business Students


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