Modern Electronic Commerce: A Primer for Business Students
Modern Electronic Commerce: A Primer for Business Students was created for BUS 255: Fundamentals of E-Business, and serves as an introduction to conducting e-commerce. The interactive textbook focuses on the basics of internet business operations and details e-commerce theories on infrastructure, presence, strategies, SEO, and law and ethics. The material is further enhanced by the inclusion of hands-on widgets, videos, and case studies that supplement the theory and practice presented in the textual content.
College of Business and Management
Rao, H. (2018). Modern electronic commerce: A primer for business students. Boca Raton, FL: Lynn University.