Modern Electronic Commerce: A Primer for Business Students

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Description

Modern Electronic Commerce: A Primer for Business Students was created for BUS 255: Fundamentals of E-Business, and serves as an introduction to conducting e-commerce. The interactive textbook focuses on the basics of internet business operations and details e-commerce theories on infrastructure, presence, strategies, SEO, and law and ethics. The material is further enhanced by the inclusion of hands-on widgets, videos, and case studies that supplement the theory and practice presented in the textual content. Course: BUS 255

Publication Date

2018

Document Type

iBook (Restricted)

Publisher

Lynn University Digital Press

City

Boca Raton, FL

Department

College of Business and Management

Format

The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.

APA 7 Citation

Rao, H. (2018). Modern electronic commerce: A primer for business students. Lynn University Digital Press.

Modern Electronic Commerce: A Primer for Business Students


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