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Modern Electronic Commerce: A Primer for Business Students was created for BUS 255: Fundamentals of E-Business, and serves as an introduction to conducting e-commerce. The interactive textbook focuses on the basics of internet business operations and details e-commerce theories on infrastructure, presence, strategies, SEO, and law and ethics. The material is further enhanced by the inclusion of hands-on widgets, videos, and case studies that supplement the theory and practice presented in the textual content. Course: BUS 255
Lynn University Digital Press
Boca Raton, FL
College of Business and Management
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.
APA 7 Citation
Rao, H. (2018). Modern electronic commerce: A primer for business students. Lynn University Digital Press.