Digital Marketing Strategies and Methods
Digital Marketing Strategies and Methods providers readers with an account of marketing past and present, and delves into digital marketing techniques such as AdWords, search engine optimization (SEO), search engine marketing (SEM), social media marketing, mobile and email marketing, and others. Course: MKT 385
Lynn University Digital Press
Boca Raton, FL
College of Business and Management
Peroni Masserano, M. & Peroni Masserano, M. (2018). Digital Marketing Strategies and Methods. Boca Raton, FL: Lynn University Digital Press.