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Business Innovation in a Digital World is an enchiridion discussing innovation and entrepreneurship, explaining the process of introducing novel products or services in the market. The book is optimized to lay a foundation for the fundamentals of business for freshman students, and enlists case studies from across the globe, interactive widgets, and FAQs to engages readers throughout. Course: BUS 150
Lynn University Digital Press
Boca Raton, FL
College of Business and Management
Rao, H. (2020, January). Business innovation in a digital world. Boca Raton, FL: Lynn University Digital Press.