The Awesomeness of Awe: The Role of Awe in Pro-Environmental Purchasing Behaviors and Sustainable Consumption

Authors

Begum Kaplan-Oz, University of Massachusetts AmherstFollow
Easwar S. Iyer, University of Massachusetts Amherst

Document Type

Paper Presentation

Publication Date

6-2018

Host

Fisher College of Business at Ohio State University

Conference/Symposium

AMA Marketing & Public Policy Conference (MPPC)

City/State

Columbus, OH

Department

College of Business and Management

Comments

Special session paper presented at the AMA Marketing & Public Policy Conference (MPPC) 2018.

Recommended Citation

Kaplan-Oz, B., & Iyer, E. S. (2018, June 7-9). The awesomeness of awe: The role of awe in pro-environmental purchasing behaviors and sustainable consumption [Paper presentation]. AMA Marketing & Public Policy Conference (MPPC), Columbus, OH, United States.