Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

Authors

Begum Kaplan-Oz, University of Massachusetts AmherstFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Conference Proceeding

Publication Date

6-2018

Publication

AMA Marketing & Public Policy Academic Conference Proceedings 2018

Publisher

American Marketing Association (AMA)

Volume

28

Pages

65-66

Department

College of Business and Management

Peer Reviewed

1

Comments

Extended abstract published.

Recommended Citation

Kaplan-Oz, B., & Miller, E. G. (2018). Pinocchios in the marketplace: The impact of awe on consumers’ lying behavior. In AMA Marketing & Public Policy Academic Conference Proceedings 2018 (Vol. 28, pp. 65-66). American Marketing Association (AMA).