The Awesomeness of Awe: The Role of Awe in Pro-Environmental Purchasing Behaviors and Sustainable Consumption

Authors

Begum Kaplan-Oz, University of Massachusetts AmherstFollow
Easwar S. Iyer, University of Massachusetts Amherst

Document Type

Conference Proceeding

Publication Date

6-2018

Publication

AMA Marketing & Public Policy Academic Conference Proceedings 2018

Publisher

American Marketing Association (AMA)

Volume

28

Peer Reviewed

1

Comments

Extended abstract published.

Recommended Citation

Kaplan-Oz, B., & Iyer, E. S. (2018). The awesomeness of awe: The role of awe in pro-environmental purchasing behaviors and sustainable consumption. AMA Marketing & Public Policy Academic Conference Proceedings 2018, 28. American Marketing Association (AMA).