Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

Authors

Begum Kaplan-Oz, University of Massachusetts AmherstFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Paper Presentation

Publication Date

6-2018

Host

Fisher College of Business at Ohio State University

Conference/Symposium

AMA Marketing & Public Policy Conference (MPPC)

City/State

Columbus, OH

Department

College of Business and Management

Comments

Presented as a Competitive Paper at the AMA Marketing & Public Policy Conference (MPPC) 2018.

Recommended Citation

Kaplan-Oz, B., & Miller, E. G. (2018, June 7-9). Pinocchios in the marketplace: The impact of awe on consumers’ lying behavior [Paper presentation]. AMA Marketing & Public Policy Conference (MPPC), Columbus, OH, United States.