Introduction to Fashion and Retail

Authors

Lisa Dandeo, Lynn UniversityFollow

Files

Description

This marketing iBook gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101

Publication Date

2014

Document Type

iBook (Restricted)

Publisher

Lynn University Digital Press

City

Boca Raton, FL

Department

College of Business and Management

Format

The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.

APA 7 Citation

Dandeo, L. (2014). Introduction to fashion and retail. Lynn University Digital Press.