Download Book (61.1 MB)
This marketing iBook gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101
Lynn University Digital Press
Boca Raton, FL
College of Business and Management
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.
APA 7 Citation
Dandeo, L. (2014). Introduction to fashion and retail. Lynn University Digital Press.