Introduction to Fashion and Retail

Title

Introduction to Fashion and Retail

Files

Description

This marketing iBook gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101

Publication Date

2014

Publisher

Lynn University Digital Press

City

Boca Raton, FL

Department

College of Business and Management

APA Citation

Dandeo, L. (2014). Introduction to fashion and retail. Boca Raton, FL: Lynn University Digital Press.

Introduction to Fashion and Retail


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