Introduction to Fashion and Retail
This marketing iBook gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101
Lynn University Digital Press
College of Business and Management
Dandeo, L. (2014). Introduction to fashion and retail. Boca Raton, FL: Lynn University.