Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students’ experience with Lynn Library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users.
SEFLIN 2018 Regional Conference
North Miami, Florida
Dantus, S. (2018, August). What’s my motivation here? Creating user personas to attract diverse patrons. Presented at the SEFLIN 2018 Regional Conference, Miami, FL.