Document Type

Presentation

Publication Date

8-2-2018

Abstract

Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students’ experience with Lynn Library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users.

Conference/Symposium

SEFLIN 2018 Regional Conference

City/State

Miami, Florida

Department

Library

Comments

Presentation given at the SEFLIN Regional Conference 2018: Diverse Services for Diverse Communities, Florida International University's Kovens Conference Center, Miami, FL


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