Pop-Up into Popular Culture: The Emergence of Pop-Ups

Authors

Andrew Burnstine, Lynn UniversityFollow
Erika Grodzki, Lynn UniversityFollow
Stefanie Powers, Lynn UniversityFollow

Document Type

Keynote Address

Publication Date

8-2018

Abstract

Andrew Burnstine, associate professor of marketing in the College of Business and Management; Erika Grodzki, professor of advertising, social media and public relations; and Stefanie Powers, associate professor of multimedia journalism in the College of Communication and Design, delivered a keynote address, “Pop-Up into Popular Culture: The Emergence of Pop-Ups,” at the Language, Culture and Politics Association’s annual conference at Tischner European University in Kraków, Poland.

In their presentation, the speakers explained why large corporations are suddenly utilizing the pop-up concept, which has existed for years. Pop-up locations are typically standalone set-ups for temporary operation. Pop-up shops have altered conventional-based retail space and the concept has emerged. Traditional brick-and-mortar stores are using the idea, as well as mom-and-pop standalone kiosks. According to PopUp Republic, this industry has grown to more than $10 billion in sales.

Host

Tischner European University

Conference/Symposium

Language, Culture & Politics Association (LCPA) Conference

City/State

Kraków, Poland

Department

College of Communication and Design

Comments

Presentation given at the Language, Culture and Politics Association’s annual conference at Tischner European University in Kraków, Poland.

Recommended Citation

Burnstine, A., Grodzki, E., & Powers, S. (2018, August). Pop-up into popular culture: The emergence of pop-ups [Keynote address] Language, Culture and Politics Association Annual Conference, Kraków, Poland.