Document Type
Presentation
Publication Date
8-2-2018
Abstract
Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students’ experience with Lynn Library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users.
Conference/Symposium
SEFLIN 2018 Regional Conference
City/State
North Miami, Florida
Department
Library
Recommended Citation
Dantus, S. J. (2018, August). What’s my motivation here? Creating user personas to attract diverse patrons. Presented at the SEFLIN 2018 Regional Conference, Miami, FL.
Comments
Presented at the SEFLIN Regional Conference 2018: Diverse Services for Diverse Communities, Florida International University's Kovens Conference Center, Miami, FL