What’s My Motivation Here? Creating User Personas to Attract Diverse Patrons

Authors

Sabine J. Dantus, Lynn UniversityFollow

Document Type

Conference Session

Publication Date

8-2-2018

Abstract

Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students’ experience with Lynn Library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users.

Host

Florida International University - Biscayne Bay Campus

Conference/Symposium

2018 SEFLIN Regional Conference

City/State

North Miami, FL

Department

Library

Comments

Presented at the 2018 SEFLIN Regional Conference: Diverse Services for Diverse Communities, Florida International University - Biscayne Bay Campus, Kovens Conference Center, Miami, FL

Recommended Citation

Dantus, S. J. (2018, August 2). What’s my motivation here? Creating user personas to attract diverse patrons [Conference session]. 2018 SEFLIN Regional Conference, Miami, FL, United States.