Document Type

Conference Session

Publication Date

2-12-2026

Abstract

Presented research at the GSBA Conference on integrating AI into undergraduate sport management courses to enhance student engagement, critical thinking, and applied learning. The session shared early evidence on how AI can support skill development, improve classroom experiences, and better prepare students for careers in the evolving sport industry.

Conference/Symposium

Global Sport Business Association (GSBA) Conference

Department

College of Business and Management

Comments

Theme: Ideas in Motion

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