Call Me by My Name: The Influence of AI Naming on Consumer Responses

Authors

Begum Kaplan, Lynn UniversityFollow
Elizabeth Minton, University of Wyoming

Document Type

Paper Presentation

Publication Date

2-13-2026

Host

Madrid Marriott Auditorium Hotel & Conference Center

Conference/Symposium

American Marketing Association (AMA) Winter Academic Conference

City/State

Madrid, Spain

Department

College of Business and Management

Comments

Presented as a Competitive Paper at the 2026 American Marketing Association (AMA) Winter Academic Conference. 

---------------------------------------------------

Session: AI and Technology | Identity, Personalization, and the Self, Organized by: Prof. Sreejesh S

---------------------------------------------------

Conference Theme: "Bridging at the Frontiers: Marketing for a World in Transition"

February 9, Virtual | February 13-15, Madrid, Spain.

Recommended Citation

Kaplan, B., & Minton, E. (2026, February 9-15). Call me by my name: The influence of AI naming on consumer responses[Competitive paper presentation]. American Marketing Association (AMA) Winter Academic Conference, Madrid, Spain.