Chunk-and-Chew: Leveraging the Hamburger Method to Develop Effective Lessons in Higher Education

Document Type

Article

Publication Date

12-2025

Abstract

Effective lesson planning plays a crucial role in student engagement by creating a structured, purposeful, and stimulating learning environment. It is common in business courses for professors to be highly knowledgeable, adroit and experienced in their content; however, they may lack the pedagogical skill to effectively communicate this knowledge in a manner that is meaningful for the student. This paper is positioned as application of a theory into practice in teaching college-going students, discussing a unique model centered around eating and customizing a hamburger, likening it to aspects of a successful daily lesson plan and components of an instructional unit.

Publication

Journal for Advancing Business Education (JABE)

Publisher

International Accreditation Council for Business Education (IACBE)

Volume

7

Issue

2

Pages

72-86

Department

College of Business and Management

Peer Reviewed

1

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