Emotional Drivers of Materialism: The Role of Awe in Materialistic Tendencies

Authors

Begum Kaplan-Oz, University of Massachusetts AmherstFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Paper Presentation

Publication Date

6-2017

Publisher

American Marketing Association (AMA)

Host

Marriott Metro Center

Conference/Symposium

AMA Marketing & Public Policy Conference (MPPC)

City/State

Washington, DC

Department

College of Business and Management

Comments

Presented as a Competitive Paper at the AMA Marketing & Public Policy Conference (MPPC) 2017: Promoting Solutions for Quality of Life and Consumer Well-Being.

Recommended Citation

Kaplan-Oz, B., & Miller, E. G. (2017, June 1-3). Emotional drivers of materialism: The role of awe in materialistic tendencies [Paper presentation]. AMA Marketing & Public Policy Conference (MPPC), Washington, DC, United States.