Emotional Drivers of Materialism: The Role of Awe in Materialistic Tendencies

Authors

Begum Kaplan-Oz, University of Massachusetts AmherstFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Conference Proceeding

Publication Date

6-2017

Publication

AMA Marketing & Public Policy Academic Conference Proceedings 2017

Publisher

American Marketing Association (AMA)

Volume

27

Pages

70-71

Department

College of Business and Management

Peer Reviewed

1

Recommended Citation

Kaplan-Oz, B., & Miller, E. G. (2017). Emotional drivers of materialism: The role of awe in materialistic tendencies. AMA Marketing & Public Policy Academic Conference Proceedings 2017, 27, 70-71. American Marketing Association (AMA).