How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce

Authors

Begum Kaplan-Oz, University of Massachusetts AmherstFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Paper Presentation

Publication Date

10-2018

Host

Hilton Anatole

Conference/Symposium

Association for Consumer Research (ACR) Conference

City/State

Dallas, TX

Department

College of Business and Management

Comments

Competitive paper presented at Association for Consumer Research Conference 2018. Conference Theme: Trust in Doubt: Consuming in a Post-Truth World

Recommended Citation

Kaplan-Oz, B., & Miller, E. G. (2018, October 11-14). How awe might be awesome: The role of awe in consumers’ food consumption and perceptions of misshapen produce [Paper presentation]. Association for Consumer Research (ACR) Conference, Dallas, TX, United States.