How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce

Authors

Begum Kaplan-Oz, University of Massachusetts AmherstFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Conference Proceeding

Publication Date

10-2018

Publication

Advances in Consumer Research

Publisher

Association for Consumer Research

Volume

46

Pages

734-735

Department

College of Business and Management

Peer Reviewed

1

Comments

Extended abstract published.

Recommended Citation

Kaplan-Oz, B., & Miller, E. G. (2018). How awe might be awesome: The role of awe in consumers’ food consumption and perceptions of misshapen produce. Advances in Consumer Research, 46, 734-735. Association for Consumer Research. https://acr.memberclicks.net/assets/docs/978-0-915552-25-2_txt_001.pdf