Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior

Authors

Begum Kaplan, University of Massachusetts AmherstFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Paper Presentation

Publication Date

2-2000

Conference/Symposium

American Marketing Association (AMA) Winter Academic Conference

City/State

San Diego, CA

Department

College of Business and Management

Comments

Presented as a Competitive Paper at the 2020 American Marketing Association (AMA) Winter Academic Conference.

Recommended Citation

Kaplan, B., & Miller, E. G. (2020, February 14-16). Are we "Pinocchios" or "Robin Hoods" in the marketplace? The impact of awe on consumers' morality and prosocial lying behavior [Paper presentation]. American Marketing Association (AMA) Winter Academic Conference, San Diego, CA, United States.