Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

Authors

Begum Kaplan, Lynn UniversityFollow
Scott Wright, Providence College

Document Type

Conference Proceeding

Publication Date

2024

Publication

Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

Publisher

Academy of Marketing Science (AMS)

Department

College of Business and Management

Comments

Extended Abstract

Editors: Vincent Jeseo & Jasmine Parajuli

Recommended Citation

Kaplan, B., & Wright, S. (2024). Awe and self-gifting: How feelings of awe reduces consumers’ desire for self-gifting: An abstract [Conference Proceeding]. Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24.