Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

Authors

Begum Kaplan, Lynn UniversityFollow
Scott Wright, Providence College

Editor(s)

Vincent Jeseo & Jasmine Parajuli

Document Type

Conference Proceeding

Publication Date

2024

Publication

Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

Publisher

Academy of Marketing Science (AMS)

Department

College of Business and Management

Comments

Extended Abstract

Recommended Citation

Kaplan, B., & Wright, S. (2024). Awe and self-gifting: How feelings of awe reduces consumers’ desire for self-gifting: An abstract [Conference Proceeding]. Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24.