Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Authors

Begum Kaplan, Lynn UniversityFollow
Mansur Khamitov, Indiana University - Bloomington

Document Type

Conference Proceeding

Publication Date

2024

Abstract

This article aims to contribute to existing research by examining over 20 years of research on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.

Publication

AMA Winter Academic Conference Proceedings

Publisher

American Marketing Association (AMA)

Volume

35

Pages

123-125

Department

College of Business and Management

Comments

Extended Abstract

Recommended Citation

Kaplan, B., & Khamitov, M. (2024). Hey there, my name is ...? Literature review of the role of naming AI in consumer trust and satisfaction. AMA Winter Academic Conference Proceedings, 35, 123–125.