International Marketing (CC-VERSION)

Authors

Lynn University Digital Press
Jeanette D. Francis, Lynn University

Files

Description

CC-COMPLIANT VERSION

International Marketing, a compilation of open educational resources, discusses how organizations market goods and services internationally, and how the scope of marketing subsequently broadens as it interacts with other dimensions like national culture and countries’ political, legal, and economic systems. The text reveals how, when marketing across national boundaries, organizations must decide what it is going to sell, what markets to target, and what marketing mix (product, place, promotion, price, and people) to embrace. Course: MKT 392

Publication Date

2022

Publisher

Lynn University Digital Press

City

Boca Raton, FL

Keywords

OER

Creative Commons License

This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.

Comments

Compiled by the Lynn University Digital Press with contributions by Dr. Jeanette Francis.

This is the OER version of the textbook, which does not contain any library-licensed material. It was created for public hosting in order to comply with the CC-licensing.

Edition

This is the 2nd edition of International Marketing.

Recommended Citation

Lynn University Digital Press and Francis, Jeanette D., "International Marketing (CC-VERSION)" (2022). . 8.
https://spiral.lynn.edu/cc-ludp/8