Public Relations Planning & Strategy (CC-VERSION)

Authors

Lynn University Digital Press
Gary Carlin, Lynn University

Files

Description

CC-COMPLIANT VERSION

Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization's goals and objectives. Through case studies and real-world examples, readers will learn the critical elements of successful PR campaigns, including conducting research, identifying target audiences, creating messages, selecting media channels, and measuring results. This book also addresses emerging trends and PR issues, like the role and impact of social media and the importance of ethical considerations. With its practical approach and insights, Public Relations Planning and Strategy is an excellent resource for students looking to build a successful career in PR. COM 212

Publication Date

2-2023

Publisher

Lynn University Digital Press

City

Boca Raton, FL

Keywords

OER

Creative Commons License

This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.

Comments

Public Relations Planning & Strategy is an Open Educational Resource with contributions by Professor Gary Carlin.

This is the OER version of the textbook, which does not contain any library-licensed material. It was created for public hosting in order to comply with the CC-licensing.

Recommended Citation

Lynn University Digital Press and Carlin, Gary, "Public Relations Planning & Strategy (CC-VERSION)" (2023). . 12.
https://spiral.lynn.edu/cc-ludp/12