Document Type

Poster Presentation

Publication Date

Spring 4-19-2024

Date Assignment Submitted



As of late, there has been controversy surrounding the moral and ethical values of animal testing. This can be seen in how the younger generation (Generation Z), is more conscientious about the goods they buy from brands that are known to test their products on animals (Achabou et al., 2020). The goal of this study is to determine if there is a significant difference between different Generation Z demographics (men vs. women, high education vs. low education, urban vs, rural) and how likely they are to purchase items from brands that abuse animals. Based on my data source (the Gen Z Consumer References Report), it was thought that Gen Z women are more likely to not buy from brands that test on animals. However, based on t-tests, there is no significant difference between gen z women and men when avoiding buying from these brands indicating the stereotype that women are the emotionally softer gender.


Lynn University


Lynn University Student Research Symposium


Poster Presentation: Social Science category


Boca Raton, FL


College of Arts and Sciences


Dr. Alanna L. Lecher



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