Document Type
Poster Presentation
Publication Date
Spring 4-19-2024
Date Assignment Submitted
2024
Abstract
As of late, there has been controversy surrounding the moral and ethical values of animal testing. This can be seen in how the younger generation (Generation Z), is more conscientious about the goods they buy from brands that are known to test their products on animals (Achabou et al., 2020). The goal of this study is to determine if there is a significant difference between different Generation Z demographics (men vs. women, high education vs. low education, urban vs, rural) and how likely they are to purchase items from brands that abuse animals. Based on my data source (the Gen Z Consumer References Report), it was thought that Gen Z women are more likely to not buy from brands that test on animals. However, based on t-tests, there is no significant difference between gen z women and men when avoiding buying from these brands indicating the stereotype that women are the emotionally softer gender.
Publisher
Lynn University
Conference/Symposium
Lynn University Student Research Symposium
Contest
Poster Presentation: Social Science category
City/State
Boca Raton, FL
Department
College of Arts and Sciences
Instructor
Dr. Alanna L. Lecher
Recommended Citation
Dobias, B. (2024, April 19). Gen Z demographics who avoid brands that abuse animals, in the U.S. in 2022 [Poster presentation]. Lynn University Student Research Symposium, Boca Raton, FL, United States.
