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Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization's goals and objectives. Through case studies and real-world examples, readers will learn the critical elements of successful PR campaigns, including conducting research, identifying target audiences, creating messages, selecting media channels, and measuring results. This book also addresses emerging trends and PR issues, like the role and impact of social media and the importance of ethical considerations. With its practical approach and insights, Public Relations Planning and Strategy is an excellent resource for students looking to build a successful career in PR.
Lynn University Digital Press
Boca Raton, FL
Communication | Public Relations and Advertising
College of Communication and Design
This is the OER version of the textbook, which does not contain any library-licensed material.
The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.
APA 7 Citation
Carlin, G. (2023, February). Public relations planning & strategy. Lynn University Digital Press.
Public Relations Planning & Strategy is an Open Educational Resource with contributions by Professor Gary Carlin.