Sports Marketing: Theory in Practice

Authors

Chad Barr, Lynn UniversityFollow
Rocco Porreca, Lynn University

Files

Description

Connecting with the sport consumer has never been more challenging that it is today. In a crowded marketplace, effective campaigns must speak to a specific audience while delivering mass appeal. Sports Marketing: Theory in Practice addresses key marketing components, paired with engaging practical assignments. Strategic homework assignments are embedded within each chapter, providing the framework for the reader’s complete marketing plan. The iBook introduces and outlines a new product’s marketing plan, from inception to pitch, by using relevant practical examples from the sporting world, challenging readers to do the same. Course: MKT 376

Publication Date

2015

Document Type

iBook (Restricted)

Publisher

Lynn University Digital Press

City

Boca Raton, FL

Department

College of Business and Management

Comments

Sports Marketing: Theory in Practice by Chad Barr with contributions by Rocco Porreca

Format

The primary file is in .ibooks format and can only be viewed in Mac or iOS-compatible programs, such as iBooks.

APA 7 Citation

Barr, C. & Porreca, R. (2015). Sports marketing: Theory in practice. Lynn University Digital Press.