Document Type

Conference Session

Publication Date



Covid-19 outbreak has created economic and health emergencies throughout the world. There is an urgent need to bring Covid-19 under control by employing the principles of behavioural science. The behaviours of hand washing, face touching, self-isolation and effective crisis communications are all important parameters of Covid-19 control equation. This paper will discuss the importance of each of the above mentioned parameters with main focus on effective communication.


Language, Culture & Politics Association (LPCA) Conference


Kraków, Poland


College of Arts and Sciences


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2020 Ahmed LC-Conference.pptx (204 kB)
Effective Crisis Communication is the Key in Fighting Coronavirus (PowerPoint)



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