Document Type


Publication Date



Academy of Business Research Conference


Boca Raton, FL


College of Communication and Design


Presentation given at the Fall 2018 Academy of Business Research Conference, Boca Raton, Florida.

NOTE: For ease of viewing by all users, this presentation has been converted from a PowerPoint (.pptx) into a PDF and made the primary file.

The original PowerPoint (.pptx) version is available as an Additional file.

Faculty Pub 2018 Grodzki Powers Burnstine GenZPres1.pptx (5526 kB)
Creating Advertising & Marketing Classes to Motivate the Millennial and Generation Z Cohort (PowerPoint)


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.