Creating Advertising & Marketing Classes to Motivate the Millennial and Generation Z Cohort

Authors

Erika Grodzki, Lynn UniversityFollow
Stefanie Powers, Lynn UniversityFollow
Andrew Burnstine, Lynn UniversityFollow

Document Type

Conference Session

Publication Date

Fall 11-2018

Host

Lynn University

Conference/Symposium

Academy of Business Research (ABR) Fall 2018 Conference

City/State

Boca Raton, FL

Department

College of Communication and Design

Comments

NOTE: For ease of viewing by all users, this presentation has been converted from a PowerPoint (.pptx) into a PDF and made the primary file.

The original PowerPoint (.pptx) version is available as an Additional file.

Recommended Citation

Grodzki, E., Powers, S., & Burnstine, A. (2018, November 16-18). Creating advertising & marketing classes to motivate the millennial and generation Z cohort [Conference session]. Academy of Business Research (ABR) Fall 2018 Conference, Boca Raton, FL, United States.