What's My Motivation Here? Creating User Personas to Market to Diverse Users

Authors

Sabine J. Dantus, Lynn University

Document Type

Conference Session

Publication Date

11-15-2018

Abstract

Using qualitative data in surveys conducted by your library —learn how to empathize with potential library users by creating user personas. Most libraries conduct surveys to gain insight into patron experience with library resources. Using the results of your surveys and anecdotal evidence, learn to create user personas which include: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users. Using the emphatic design process, attendees will understand the persona creation process by receiving the opportunity to create a brief persona based on data samples.

Host

Hyatt Regency St. Louis Arch

Conference/Symposium

Library Marketing and Communications Conference (LMCC)

City/State

St. Louis, MO

Department

Library

Comments

Presented at the Library Marketing and Communications Conference on November 15, 2018 in St. Louis, MO.

Recommended Citation

Dantus, S. J. (2018, November 14-15). What’s my motivation here? Creating user personas to market to diverse users [Conference session]. Library Marketing and Communications Conference (LMCC), St. Louis, MO, United States.