Marketing Academic Library Resources and Services [White paper]
As the information marketplace and the needs of the library community continue to evolve, the academic library has to evolve right along with them. These changes impact how the library positions itself and its services to the library community. But exactly how are libraries communicating these changes? Are they successful? How organized are these efforts and who within the library is leading them?
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Park, J. & Dantus, S. (2018). Marketing Academic Library Resources and Services [White paper]. Choice Whitepaper.