An Exploratory Investigation of Temporal Distance and Event Promotions: Effects on the Volunteer Call to Action
Document Type
Article
Publication Date
2017
Publication
Journal of Marketing Perspectives
Issue
I
Pages
6-31
Department
College of Business and Management
Recommended Citation
Reich, R. W. & Ellington, L. (2017). An exploratory investigation of temporal distance and event promotions: Effects on the volunteer call to action. Journal of Marketing Perspectives, I, 6-31.
