Chasing the Fame: Investing on Brand Equity

Authors

Wei Feng, Lynn University
Robert W. Reich, Lynn University
Ye Sheng, Barry University

Document Type

Article

Publication Date

2017

Publication

Academy of Business Research Journal

Volume

IV

Department

College of Business and Management

Recommended Citation

Feng, W., Reich, R. W., & Sheng, Y. (2017). Chasing the fame: Investing on brand equity. Academy of Business Research Journal, IV.