Cultural Knowledge Gaps (Lacunas): Challenges in Cross-Cultural Advertising

Authors

Erika Grodzki, Lynn UniversityFollow
Kinga Kowalewska, Adam Mickiewicz University

Document Type

Chapter

Publication Date

2016

Publication

Knowledge Management and Challenges in Education

Publisher

BookRix

Department

College of Communication and Design

Recommended Citation

Grodzki, E., & Kowalewska, K. (2016). Cultural knowledge gaps (lacunas): Challenges in cross-cultural advertising. In S. Rehman, E. Grodzki, & C. Calma (Eds.), Knowledge management and challenges in education (pp. 84-95). BookRix.