Allocentric and Ideocentric Persuasion: Characteristics of Leadership Personality

Authors

Robert W. Reich, Lynn University
Maria Lucero, Lynn University
Javier Anegon, Lynn University

Document Type

Paper Presentation

Publication Date

3-2015

Conference/Symposium

Academy of Business Research

City/State

New Orleans, LA

Department

College of Business and Management

Comments

Presentation given at the Academy of Business Research Spring Conference, Lynn University, Renaissance Hotel, New Orleans, LA. This was awarded "Best Session Paper" at the Conference.

Recommended Citation

Reich, R. W., Lucero, M., & Anegon, J. (2015, March). Allocentric and ideocentric persuasion: Characteristics of leadership personality [Paper presentation]. Academy of Business Research Spring Conference, Renaissance Hotel, New Orleans, LA, United States.