https://doi.org/10.1080/1528008X.2025.2528948

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Luxury Hotel Guest Experiences: The Case of Experiential Programming

Document Type

Article

Publication Date

7-4-2025

Abstract

Experiential programs (EPs) encompass luxury hotel activities and amenities that engage guests by providing immersive destination experiences. The impact of these EPs on fostering positive attitudes among luxury hotel consumers and influencing their future spending behaviors remains unclear. Utilizing the VAB model, the study identifies five core experiential values: education, escape, esthetics, personalization, and cherishable experiences, comprising 23 distinct items. Notably, the cherishable and esthetic values significantly affect consumers’ attitudes toward EPs. These attitudes, in turn, positively influence the intention to revisit luxury hotels, which significantly impacts their willingness to pay (WTP). However, the study found that consumers’ attitudes have a minimal direct effect on WTP. This research contributes to the increasing body of literature on experience-centric luxury, underscoring the transition from materialistic to experiential luxury. The findings offer valuable insights for hoteliers, enabling them to design effective programs that enhance consumer spending and satisfaction through the promotion of immersive local experiences during guests’ stays.

Publication

Journal of Quality Assurance in Hospitality & Tourism

Publisher

Taylor & Francis

Pages

1-27

Department

College of Business and Management

Peer Reviewed

1

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