Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior

Authors

Begum Kaplan, University of Massachusetts AmherstFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Conference Proceeding

Publication Date

2000

Abstract

This research explores the impact of awe on consumers’ lying behavior.

Publication

AMA Winter Academic Conference Proceedings 2020

Publisher

American Marketing Association (AMA)

Volume

31

Department

College of Business and Management

Peer Reviewed

1

Recommended Citation

Kaplan, B., & Miller, E. G. (2020). Are we "Pinocchios" or "Robin Hoods" in the marketplace? The impact of awe on consumers' morality and prosocial lying behavior. In AMA Winter Academic Conference Proceedings 2020 (Vol. 31, pp. CPB-58-CPB-59). American Marketing Association (AMA).