Document Type
Conference Session
Publication Date
2-2025
Abstract
This presentation will delve into the demographic trends driving pickleball's popularity, particularly its strong appeal among older adults while also gaining traction with younger players. We will explore the role of community engagement, celebrity involvement, and strategic investment in the sport’s rapid growth. Finally, we will discuss the potential future of pickleball as it continues to expand its footprint across the country and potentially the world.
Conference/Symposium
Global Sports Business Association (GSBA) Cruise Conference
Department
College of Business and Management
Recommended Citation
Andre, S. (2025, February 21-24). The pickleball phenomenon: A strategic analysis of America’s fastest-growing sport [Conference session]. Global Sports Business Association (GSBA) Cruise Conference, Royal Caribbean's "Independence of the Seas" cruise ship, departing from the Port of Miami in Miami, FL, with stops in Coco Cay and Nassau, Bahamas.
Comments
Royal Caribbean's "Independence of the Seas" cruise ship; departing from the Port of Miami in Miami, Florida, and making two stops in the Bahamas, at Coco Cay and Nassau