Are There Different Applied Project Learning Outcomes Between Senior and Sophomore-Junior Students?

Document Type

Conference Proceeding

Publication Date

1-2012

Abstract

This study examines the learning outcomes of an applied real life project on undergraduate students’ knowledge, skill and personal development and the differences in learning outcomes of an applied project between senior and sophomore-junior students’ outcomes. From five upper-level, undergraduate Marketing courses, a sample of 143 students (51 seniors and 92 sophomore and junior students) participated. The findings are that while not significant, seniors did have greater personal development, skills, knowledge and overall/total learning outcomes than the sophomore and junior students.

Publication

Academic and Business Research Institute International (AABRI) Conference Proceedings - Orlando 2012

Publisher

Academic and Business Research Institute International (AABRI)

Conference/Symposium

Academic and Business Research Institute International (AABRI) Conference - Orlando 2012

City/State

Orlando, FL

Department

College of Business and Management


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