Where Economics Meets Marketing: Ethics in the Marketplace

Authors

Robert D. Green, Lynn University
Farideh A. Farazmand, Lynn University

Document Type

Conference Proceeding

Publication Date

5-2010

Abstract

The influence of ethical conduct on the relationship between marketing strategies and consumers’ perceived value in two imperfective competitive economic markets is examined – where economics meets marketing. Based on prior research, three propositions are established. The determination is that firms in oligopoly markets experience greater impact from perceived ethical situations as compared to firms in monopolistic competition markets. The implications and conclusion are discussed.

Publication

Global Conference on Business and Finance (GCBF) Proceedings

Publisher

The Institute for Business and Finance Research

Host

Hotel Ramada Plaza Herradura

Conference/Symposium

Global Conference on Business and Finance (GCBF) 2010 San Jose, Costa Rica

City/State

San Jose, Costa Rica

Volume

5

Issue

2

Pages

453-458

Department

College of Business and Management

Peer Reviewed

1

Recommended Citation

Green, R. D., & Farazmand, F. A. (2010). Where economics meets marketing: Ethics in the marketplace. Global Conference on Business and Finance (GCBF) Proceedings: May 25-28, 2010, San Jose, Costa Rica, 5(2), 453-458. https://theibfr.com/wp-content/uploads/2016/06/ISSN-1941-9589-V5-N2-2010-1.pdf