The Role of Artificial Intelligence in Transforming Physical and Online Fashion Retail: Enhancing Experiences, Driving Sustainability, and Fostering Innovation
Document Type
Article
Publication Date
3-3-2025
Abstract
This study explores the transformative role of artificial intelligence (AI) in revolutionizing the fashion industry, with a focus on enhancing consumer experiences, promoting sustainability, and driving innovation in retail. It examines AI applications in personalized recommendations, virtual try-ons, and supply chain optimization, while also addressing societal implications. Sustainability is a central theme, highlighting how AI minimizes overproduction, enables circular fashion, and encourages conscious consumerism. Case studies, such as Nike’s AI-powered retail stores and Lynn University’s Surreal Fashion Show, demonstrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from reports by The Business of Fashion and McKinsey & Company, emphasizing the trends and challenges influencing AI’s integration into the future of fashion retail.
Publication
International Journal of Business and Management (IJBM)
Publisher
Canadian Center of Science and Education
Volume
20
Issue
2
Pages
144-151
Department
College of Business and Management
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Publication History
Received: January 1, 2025 Accepted: February 20, 2025 Online Published: March 3, 2025
Recommended Citation
Burnstine, A. (2025). The role of Artificial Intelligence in transforming physical and online fashion retail: Enhancing experiences, driving sustainability, and fostering innovation. International Journal of Business and Management (IJBM), 20(2), 144-151. https://doi.org/10.5539/ijbm.v20n2p144
