AI in Theme Park Innovation: Navigating Intellectual Property Challenges in the Creation of Immersive Experiences
Document Type
Symposium contribution
Publication Date
11-22-2024
Abstract
Wendy Wallberg, associate professor in the College of Business and Management, presented at the Themed Experience and Attractions Academic Society's Symposium with the support of the International Association of Amusement Parks and Attractions Expo.
Wallberg's presentation, "AI in Theme Park Innovation: Navigating Intellectual Property Challenges in the Creation of Immersive Experiences," examined how artificial intelligence (AI) enhances the theme park industry through interactive, personalized guest experiences. She addressed legal intellectual property challenges surrounding AI, including patents, copyrights and proprietary technology.
Wallberg cited examples from Disney and Universal, offering solutions for updating intellectual property laws to account for AI's growing role in the creative process.
Host
International Association of Amusement Parks and Attractions (IAAPA) Expo
Conference/Symposium
Themed Experience and Attractions Academic Symposium (TEAAS)
City/State
Orlando, FL
Department
College of Business and Management
Recommended Citation
Wallberg, W. (2024, November 22). AI in theme park innovation: Navigating intellectual property challenges in the creation of immersive experiences [Symposium contribution]. Themed Experience and Attractions Academic Symposium (TEAAS), at the International Association of Amusement Parks and Attractions (IAAPA) Expo, Orlando, FL, United States.
Comments
The Symposium will take place in Orlando, Florida on Friday, November 22, 2024, 9:00AM-5:00PM, on the final day of IAAPA Expo at the Orange County Convention Center (OCCC).