Cultural Adaptation in Times of Previous and Current Pandemics: Exploratory Study

Document Type

Article

Publication Date

Winter 2020

Abstract

At the beginning of December 2019, in the region of Wuhan, China, a new coronavirus began appearing in human beings. New coronavirus was named Covid-19, a shortened name of "coronavirus disease of 2019. " However, there have been several epidemics and pandemics, worldwide, due to the emergence and re-emergence of diseases causing microorganisms, such as bacteria and viruses These pathogens cause diseases that are contagious and can be transmitted easily via aerosols, food, physical contact, body fluids of the infected person in a short period of time (Giesecke, August 8, 2020). Therefore the first purpose of this study is provide a summary of major pandemics throughout human history.

In the past, significant changes like colonization, revolutionary internet-based technologies, or massive migration have forced societies to reorganize their social arrangement and behaviors. Today, we are witnessing a new, unique, global catalyst (Covid-19) whose social impact we are just beginning to discern. So, the second objective of study is to find out how culture is adapting to a pandemic to survive.

Publication

International Journal of Business Research & Information Technology (IJBRIT)

Publisher

International Academy of Business and Public Administration Disciplines

Volume

7

Issue

1

Pages

99-111

Department

College of Business and Management

Peer Reviewed

1

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